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RADD

Radiowise’s primary social awareness/change campaign is RADD – Recording Artists, Actors and Athletes against Drink Driving (www.radd.net.au), made available to stations in exchange for their support of the RADD campaign.

RADD creates and uses celebrity-driven messages on radio to raise awareness of the dangers associated with drink driving and to promote safe alternatives. RADD is not anti-alcohol nor is it anti-drinking - it simply tries to make youth and young adults more aware of the dangers of drink driving and how the use of common-sense and planning ahead can help to avoid senseless tragedies.

We're partnered with RADD in the U.S. and as such, have access to their roster of personalities, which includes: Justin Timberlake, Shaquille O'Neal, Barry Bonds, Red Hot Chilli Peppers, Gavin de Graw, the Black-Eyed Peas, Paul McCartney (RADD's patron), No Doubt, KISS, the Rolling Stones, Elton John, Rod Stewart, Phil Collins, and Ozzy Osbourne - just to name a few.

In Australia, RADD boasts 350 personalities – and growing weekly, 300 radio stations – including Austereo’s TODAY Network, the NOVA Network, Austereo’s Triple M Network, both the MIX and Gold streams of ARN, Southern Cross Broadcasting, the 93 stations of the Macquarie Regional Radioworks (the amalgamation of RG Capital and DMG’s regional networks), the Super Network, the Community Broadcasting Association of Australia, and many more; over $4 million worth of radio exposure in year 1 and $7 million in Year 2; Network TEN as our first Television partner (and currently in early discussions with Seven and Nine).

RADD messages broadcast 365 days per year – guaranteed on 101 stations with the ability to promote its supporters by timing the release of messages to coincide with events, such as major sporting events, the release of a single or album, a national concert tour, a new TV series, a book launch, etc.

For further information go to www.radd.net.au.